Our advertising system is designed to show the right ad to the right person at the right time. Because ads should be just as useful as any other information on the web, we try to make them as relevant as possible for you. Over the coming weeks, we’re making improvements to provide greater transparency and choice regarding the ads you see on Google search and Gmail. Soon, you’ll be able to learn more about these ads by clicking the "Why these ads" link next to ads on Google search results and Gmail.
“Why these ads” gives you transparency
The perfect search ad answers your query and gets you what you’re looking for quickly. When you click the “Why these ads” link, you’ll find information about why you’re seeing a particular ad and how it’s personalized for you. If you’re searching for a local restaurant while you’re on vacation in Hawaii, you would see ads for restaurants that are nearby, rather than restaurants in your hometown. Or if you’re researching flat-panel televisions, and performing a series of similar searches in quick succession, you could see ads based on the query that you just entered, or based on a few recent and related queries within a single browser session. By considering the language you’re using, your geographic location and various other indications, we’re able to show you the best ads possible. We’ve been showing ads in this way for years as a way to help you quickly find what you're looking for.
Ads Preferences Manager gives you choice
You can also go to the Ads Preferences Manager to make changes that improve the ads that you're seeing, including blocking specific advertisers you’re not interested in or turning off ads personalization entirely (of course, you can change your mind at any time). Here’s a video from our lead software engineer, Diane Tang, with more background:
We regularly experiment with new ways to improve our ads to make them more relevant and to help marketers grow their businesses. When we run these experiments, we’ll continue to explain why the ads are showing when you click the “Why these ads” link.
As we’ve done with display ads, we’re committed to giving you notice and control over the ads that you see. We’re always working to deliver the perfect ad, and we know that it’s important to have a choice about the kinds of ads that are shown to you. If you don’t wish to see personalized ads, the choice is yours.
To find out more, visit the Inside AdWords blog and the Help Center.
Life in a Day now available on YouTube
On July 24, 2010, thousands of people around the world recorded videos of their lives to take part in Life in a Day, a cinematic experiment to document a single day on earth. From more than 4,500 hours of footage recorded and uploaded to YouTube, Oscar-winning director Kevin Macdonald and executive producer Ridley Scott created a 90-minute feature film that offers an entertaining, surprising and moving view of life on earth.
After a theatrical release in countries around the world including appearances at the Sundance, Berlin, SXSW and Sydney film festivals, Life in a Day is finally coming home to YouTube—in its entirety, for free.
Starting today you can watch Life in a Day on YouTube, available with subtitles in 25 languages. So if you haven’t seen it yet or want to relive the experience that The Times of London considers “a thrilling piece of cinema” and the Washington Post called “a profound achievement,” now’s your chance.
If you’d like to own Life in a Day, a DVD is also available. You can find more details about this, and the whole project, on the film’s official YouTube channel.
(Cross-posted from the YouTube Blog)
After a theatrical release in countries around the world including appearances at the Sundance, Berlin, SXSW and Sydney film festivals, Life in a Day is finally coming home to YouTube—in its entirety, for free.
Starting today you can watch Life in a Day on YouTube, available with subtitles in 25 languages. So if you haven’t seen it yet or want to relive the experience that The Times of London considers “a thrilling piece of cinema” and the Washington Post called “a profound achievement,” now’s your chance.
If you’d like to own Life in a Day, a DVD is also available. You can find more details about this, and the whole project, on the film’s official YouTube channel.
(Cross-posted from the YouTube Blog)
Happy hollowing!
When I was a little kid, Halloween seemed like the most grown-up holiday of all. For one thrilling night of the year, I got to stay up late trick-or-treating, watch scary movies with my friends, and wield sharp and pointy objects (safety first, of course!) while carving a macabre face into a pumpkin.
Now that I'm older, my perspective on Halloween has shifted a bit. It’s now the holiday that most celebrates a childlike sense of wonder and amazement. Ordinary people and places are temporarily transformed into creepy and whimsical versions of their former selves: a zombie rises with the aid of corn syrup and some red food coloring, your everyday home becomes a haunted house with eerie lights and a spooky soundtrack, and a pumpkin—an otherwise plain-looking squash—is a grinning ghoul, with the help of only a candle, a knife and some elbow grease.
To celebrate Halloween this year, the doodle team wanted to capture that fascinating transformation that takes place when carving a pumpkin. Instead of picking up a few pumpkins from the grocery store, however, we decided to work on six giant pumpkins, specially delivered from nearby Half Moon Bay (some weighing well over 1,000 pounds). What you see is a timelapse video of the approximately eight hours we spent carving in the middle of our Mountain View, Calif. campus.
Googlers got into the Halloween spirit as well—you can see their costumed cameos if you have a quick eye. Many thanks to Slavic Soul Party! and composer Matt Moran for providing a fitting soundtrack for our Halloween hijinks.
For an inside look at how we set up the shoot, watch our behind-the-scenes video:
From all of us at Google, take care, be safe and have fun this Halloween!
Now that I'm older, my perspective on Halloween has shifted a bit. It’s now the holiday that most celebrates a childlike sense of wonder and amazement. Ordinary people and places are temporarily transformed into creepy and whimsical versions of their former selves: a zombie rises with the aid of corn syrup and some red food coloring, your everyday home becomes a haunted house with eerie lights and a spooky soundtrack, and a pumpkin—an otherwise plain-looking squash—is a grinning ghoul, with the help of only a candle, a knife and some elbow grease.
To celebrate Halloween this year, the doodle team wanted to capture that fascinating transformation that takes place when carving a pumpkin. Instead of picking up a few pumpkins from the grocery store, however, we decided to work on six giant pumpkins, specially delivered from nearby Half Moon Bay (some weighing well over 1,000 pounds). What you see is a timelapse video of the approximately eight hours we spent carving in the middle of our Mountain View, Calif. campus.
Googlers got into the Halloween spirit as well—you can see their costumed cameos if you have a quick eye. Many thanks to Slavic Soul Party! and composer Matt Moran for providing a fitting soundtrack for our Halloween hijinks.
For an inside look at how we set up the shoot, watch our behind-the-scenes video:
From all of us at Google, take care, be safe and have fun this Halloween!
A prima ballerina vs. some very angry birds: this year’s Halloween search trends
The pumpkins are carved, the spiderwebs are hanging,
Kids and their pets are door-to-door banging,
Witches on their brooms and owls on their perches,
Let’s take a look at some Halloween searches.
Halloween searches are some of our favorite trends to look at all year. Using Insights for Search and some internal data, we took a peek at which costumes and candies are on top in the United States.
This year seems to be about the battle of the birds. Searches for [angry birds costume], based on the game phenomenon that has so many of us addicted, have been steadily rising in 2011, and we’re seeing 10 times more search volume this year than last. But as of mid-October, the Angry Birds were overtaken in search by [black swan costume]. The Darren Aronofsky ballet drama seems poised to be the most popular costume idea by All Hallows Eve, with related searches for everything from [black tutu] to [black corset]. Some are even looking to be the alter ego [white swan].
Meanwhile, search data doesn’t seem to show that anyone is too anxious to be the object of the Angry Birds’ rage—at least not independently from their sworn enemies. Although [angry birds costume] is one of the top 10 fastest-rising searches related to [pig costume] over the last 90 days, another three are focused on a much sweeter piglet, the cartoon favorite Olivia.
Birds aside, this year’s fastest rising costumes in the U.S. overall are inspired by a variety of sources from pop culture over the past year, including TV shows—[pan am], [wilfred]—movies—[smurfette], [tron], [captain america]—pop music—[nicki minaj]—and more [monster high].
In fact, we may have a battle of the pop goddesses on our hands as well as a battle of the birds. During 2009 and 2010, homegrown Lady Gagas were trick-or-treating throughout the country, but while Lady Gaga still rules the music charts, she’s a far less popular costume choice this year than in 2010:
And although overall in 2011 [lady gaga costume] leads [nicki minaj costume] in search volume, right now they’re neck and neck:
We’d be lying if we weren’t hoping that at least a few Minaj fans out there choose to pay tribute to her by dressing up as uberfans eight-year-old Sophia Grace and her cousin, the two little girls who blew away YouTube viewers with their performance of “Super Bass.”
Speaking of YouTube, Halloween doesn’t fall on a Friday this year, but that’s not stopping people from dressing up as Rebecca Black:
Even if you don’t want dress up as a YouTube star, YouTube can still help you create your Halloween costume. Head on over to the YouTube Blog for video tutorials and other inspiration.
Lest you think Halloween is just for humans, take a look at the huge amount of searches for [dog costume]. In terms of get-ups actually intended for canines, ewoks and dinosaurs are the fastest-rising related searches. But two of the top five rising searches in 2011 related to [dog costume] are a little quirkier: at least a few people out there may dress up as the eponymous character from FX’s “Wilfred” show, about a dog, and a man who sees the dog as a man dressed in a dog suit. Kinda meta.
Turning from costumes to the other traditions of this holiday, searches for [haunted house] and [pumpkin patch] are both spiking right now, but there seems to be greater interest in spooky thrills than in finding that perfect pumpkin to carve. Maybe spiderwebs and peeled-grape eyeballs are a less scary proposition than running into the [great pumpkin] (from the classic movie which, incidentally, celebrates its 45th birthday this Halloween).
Everyone has a sweet tooth this time of year, but [candy corn] is remains the undisputed king of people’s cravings. In the last 30 days, search volume is nearly twice as high for [candy corn] than for other candy choices:
Per capita, Alabama is searching the most for [candy corn] this year. Here are the states that searched the most for a few other Halloween sugar staples (and some newcomer treats):
Whether you’re dressing up as an elegant avian ballerina or a brightly-colored roly-poly bird in a slingshot, we hope you have a spootakular Halloween!
(Cross-posted on the Inside Search Blog)
Kids and their pets are door-to-door banging,
Witches on their brooms and owls on their perches,
Let’s take a look at some Halloween searches.
Halloween searches are some of our favorite trends to look at all year. Using Insights for Search and some internal data, we took a peek at which costumes and candies are on top in the United States.
This year seems to be about the battle of the birds. Searches for [angry birds costume], based on the game phenomenon that has so many of us addicted, have been steadily rising in 2011, and we’re seeing 10 times more search volume this year than last. But as of mid-October, the Angry Birds were overtaken in search by [black swan costume]. The Darren Aronofsky ballet drama seems poised to be the most popular costume idea by All Hallows Eve, with related searches for everything from [black tutu] to [black corset]. Some are even looking to be the alter ego [white swan].
Meanwhile, search data doesn’t seem to show that anyone is too anxious to be the object of the Angry Birds’ rage—at least not independently from their sworn enemies. Although [angry birds costume] is one of the top 10 fastest-rising searches related to [pig costume] over the last 90 days, another three are focused on a much sweeter piglet, the cartoon favorite Olivia.
Birds aside, this year’s fastest rising costumes in the U.S. overall are inspired by a variety of sources from pop culture over the past year, including TV shows—[pan am], [wilfred]—movies—[smurfette], [tron], [captain america]—pop music—[nicki minaj]—and more [monster high].
In fact, we may have a battle of the pop goddesses on our hands as well as a battle of the birds. During 2009 and 2010, homegrown Lady Gagas were trick-or-treating throughout the country, but while Lady Gaga still rules the music charts, she’s a far less popular costume choice this year than in 2010:
And although overall in 2011 [lady gaga costume] leads [nicki minaj costume] in search volume, right now they’re neck and neck:
We’d be lying if we weren’t hoping that at least a few Minaj fans out there choose to pay tribute to her by dressing up as uberfans eight-year-old Sophia Grace and her cousin, the two little girls who blew away YouTube viewers with their performance of “Super Bass.”
Speaking of YouTube, Halloween doesn’t fall on a Friday this year, but that’s not stopping people from dressing up as Rebecca Black:
Even if you don’t want dress up as a YouTube star, YouTube can still help you create your Halloween costume. Head on over to the YouTube Blog for video tutorials and other inspiration.
Lest you think Halloween is just for humans, take a look at the huge amount of searches for [dog costume]. In terms of get-ups actually intended for canines, ewoks and dinosaurs are the fastest-rising related searches. But two of the top five rising searches in 2011 related to [dog costume] are a little quirkier: at least a few people out there may dress up as the eponymous character from FX’s “Wilfred” show, about a dog, and a man who sees the dog as a man dressed in a dog suit. Kinda meta.
Turning from costumes to the other traditions of this holiday, searches for [haunted house] and [pumpkin patch] are both spiking right now, but there seems to be greater interest in spooky thrills than in finding that perfect pumpkin to carve. Maybe spiderwebs and peeled-grape eyeballs are a less scary proposition than running into the [great pumpkin] (from the classic movie which, incidentally, celebrates its 45th birthday this Halloween).
Everyone has a sweet tooth this time of year, but [candy corn] is remains the undisputed king of people’s cravings. In the last 30 days, search volume is nearly twice as high for [candy corn] than for other candy choices:
Per capita, Alabama is searching the most for [candy corn] this year. Here are the states that searched the most for a few other Halloween sugar staples (and some newcomer treats):
- Candy apples - Rhode Island
- Gummy worms - Wisconsin
- Kosher candy - New York
- Sugar free candy - Kentucky
- Gluten free candy - Oregon
- Candy bars - Utah
- Organic candy - Colorado
Whether you’re dressing up as an elegant avian ballerina or a brightly-colored roly-poly bird in a slingshot, we hope you have a spootakular Halloween!
(Cross-posted on the Inside Search Blog)
Google+: Popular posts, eye-catching analytics, photo fun and...
We think Google+ should get better every time you use it. It’s not enough to obsess over community feedback (which we do); we also need to surprise and delight you with constant improvements (which we also try and do). Today’s no different, so we’re rolling out four new features in four different areas.
What’s Hot on Google+: see what everyone’s talking about
Google+ users share and receive billions of items every day—on a wide range of topics, in nearly every country. Circles give you a personal lens on all this activity, helping you focus on updates from your family or your favorite celebrities. But sometimes you want to know what the world is so excited about. Whether it’s breaking news or beautiful photos, you just don’t want to miss anything. With this in mind, we’re launching “What’s Hot” on Google+, a new place to visit for interesting and unexpected content:
Google+ Ripples: watch how posts get shared
There’s something deeply satisfying about sharing on Google+, then watching the activity unfold. Comments pour in, notifications light up, friends share with friends (who share with their friends), and in no time at all there’s an entire community around your post. We want to help people re-live those conversations—both to rekindle that initial excitement, and to learn how posts flow across the network. That’s why we’re launching Google+ Ripples: a visualization tool for public shares and comments.
To get started, just find a public post that interests you, and select “View Ripples.” From there you can replay its activity, zoom in on certain events, identify top contributors and much more. Google+ Ripples is still experimental, so let us know how we can make it more informative and more awesome:
Google+ Creative Kit: have more fun with your photos
Nothing tells a story like the perfect picture, so it’s only natural to want to make yours really, really, really, ridiculously good-looking. Unfortunately, photo editing is too often a chore, requiring specialized software and lots of patience. We want to help everyone put their best photo forward, so today we’re introducing the Google+ Creative Kit, a fast and friendly way to make powerful edits to your photos.
Now you can add that vintage feel to your vacation photos. Or sharpen those snapshots from the family barbeque. Or add some text for added personality. With the Creative Kit, all you need is an idea:
Of course: we also think photo editing should be lots of fun. So we’ve added some limited-edition Halloween effects to the Creative Kit, and we’re inviting everyone on Google+ to join a ghoulish (and good-spirited) photo competition.
Through the end of October, simply add some spook to your photos, and share them publicly on Google+ with the hashtag #gplushalloween. We’ll assemble a surprise panel of celebrities, and next Thursday, Nov 3, they’ll announce their favorites. In the meantime, you can see early submissions from community members below. After all: we take our fun very seriously. :-)
… Google Apps customers can now use Google+
You’ve been asking for it. I’ve been talking about it. And today we’re excited to make Google+ available to all Google Apps customers worldwide. Visit the Google Enterprise Blog for more details.
We think Google+ should get better every time you use it, and we hope it feels that way today. If ever it doesn’t, we hope you’ll let us know.
What’s Hot on Google+: see what everyone’s talking about
Google+ users share and receive billions of items every day—on a wide range of topics, in nearly every country. Circles give you a personal lens on all this activity, helping you focus on updates from your family or your favorite celebrities. But sometimes you want to know what the world is so excited about. Whether it’s breaking news or beautiful photos, you just don’t want to miss anything. With this in mind, we’re launching “What’s Hot” on Google+, a new place to visit for interesting and unexpected content:
Google+ Ripples: watch how posts get shared
There’s something deeply satisfying about sharing on Google+, then watching the activity unfold. Comments pour in, notifications light up, friends share with friends (who share with their friends), and in no time at all there’s an entire community around your post. We want to help people re-live those conversations—both to rekindle that initial excitement, and to learn how posts flow across the network. That’s why we’re launching Google+ Ripples: a visualization tool for public shares and comments.
To get started, just find a public post that interests you, and select “View Ripples.” From there you can replay its activity, zoom in on certain events, identify top contributors and much more. Google+ Ripples is still experimental, so let us know how we can make it more informative and more awesome:
Google+ Creative Kit: have more fun with your photos
Nothing tells a story like the perfect picture, so it’s only natural to want to make yours really, really, really, ridiculously good-looking. Unfortunately, photo editing is too often a chore, requiring specialized software and lots of patience. We want to help everyone put their best photo forward, so today we’re introducing the Google+ Creative Kit, a fast and friendly way to make powerful edits to your photos.
Now you can add that vintage feel to your vacation photos. Or sharpen those snapshots from the family barbeque. Or add some text for added personality. With the Creative Kit, all you need is an idea:
Of course: we also think photo editing should be lots of fun. So we’ve added some limited-edition Halloween effects to the Creative Kit, and we’re inviting everyone on Google+ to join a ghoulish (and good-spirited) photo competition.
Through the end of October, simply add some spook to your photos, and share them publicly on Google+ with the hashtag #gplushalloween. We’ll assemble a surprise panel of celebrities, and next Thursday, Nov 3, they’ll announce their favorites. In the meantime, you can see early submissions from community members below. After all: we take our fun very seriously. :-)
… Google Apps customers can now use Google+
You’ve been asking for it. I’ve been talking about it. And today we’re excited to make Google+ available to all Google Apps customers worldwide. Visit the Google Enterprise Blog for more details.
We think Google+ should get better every time you use it, and we hope it feels that way today. If ever it doesn’t, we hope you’ll let us know.
More local deals, personalized to your interests
There’s a universe of amazing daily deals out there, but it's hard to find them all in one place—and even harder to discover the ones that really matter to you.
We’re making improvements to Google Offers that help address this challenge. First, we’re delivering more amazing deals from a bunch of new categories including outdoor adventure sports, luxury experiences, family-friendly events, classes and more. We’re also introducing a personalization quiz to help you find just the deal you want, all in one place.
Google Offers subscribers in the San Francisco Bay Area will have access to these new deals, and the quiz is now available in all cities. We'll gradually roll out an expanded offers inventory to new cities in the months to come.
To make all this happen, we’ve partnered with the best deal providers in the industry including Dealfind, DoodleDeals, Gilt City, GolfNow, HomeRun, Juice in the City, kgbdeals, Mamapedia, Plum District, PopSugar Shop, ReachDeals, Active.com Schwaggle, TIPPR and zozi. Now, with one account you can easily purchase, manage and redeem all your offers in one place.
Our new personalization quiz is a first step towards bringing you more relevant deals. You can tell us what categories you’re interested in and where you hang out so we can send you just the tailored offers that match your interests—all in one email. If you’re not the outdoorsy type or interested in cosmetic treatments, then we won’t send you deals for zipline adventures and laser hair removal. Don’t worry, if your interests change you can always update your preferences.
You can subscribe to receive deals that match your interests and learn more about Google Offers at google.com/offers. If you’re a deal provider interested in partnering with Google Offers, please submit your application using this form.
Finally, thanks to The Dealmap team that recently joined Google. They definitely helped on this one and we’re looking forward to working with them to develop many new ideas in the months and years to come.
(Cross-posted on the Commerce Blog)
We’re making improvements to Google Offers that help address this challenge. First, we’re delivering more amazing deals from a bunch of new categories including outdoor adventure sports, luxury experiences, family-friendly events, classes and more. We’re also introducing a personalization quiz to help you find just the deal you want, all in one place.
Google Offers subscribers in the San Francisco Bay Area will have access to these new deals, and the quiz is now available in all cities. We'll gradually roll out an expanded offers inventory to new cities in the months to come.
To make all this happen, we’ve partnered with the best deal providers in the industry including Dealfind, DoodleDeals, Gilt City, GolfNow, HomeRun, Juice in the City, kgbdeals, Mamapedia, Plum District, PopSugar Shop, ReachDeals, Active.com Schwaggle, TIPPR and zozi. Now, with one account you can easily purchase, manage and redeem all your offers in one place.
Visit Google Offers today to purchase this great deal from the leading luxury experience site Gilt City
Our new personalization quiz is a first step towards bringing you more relevant deals. You can tell us what categories you’re interested in and where you hang out so we can send you just the tailored offers that match your interests—all in one email. If you’re not the outdoorsy type or interested in cosmetic treatments, then we won’t send you deals for zipline adventures and laser hair removal. Don’t worry, if your interests change you can always update your preferences.
You can select what categories of deals you’d like to receive with the personalization quiz
You can subscribe to receive deals that match your interests and learn more about Google Offers at google.com/offers. If you’re a deal provider interested in partnering with Google Offers, please submit your application using this form.
Finally, thanks to The Dealmap team that recently joined Google. They definitely helped on this one and we’re looking forward to working with them to develop many new ideas in the months and years to come.
(Cross-posted on the Commerce Blog)
Let freedom (from servers) ring: EDUCAUSE 2011
This time last year, we were tailgating with the USC marching band at the EDUCAUSE conference—an annual gathering of the higher-education IT community. Last week, with more than 15 million people now actively using Google Apps for Education, we ventured to Philadelphia for a few jam-packed days at EDUCAUSE 2011. Our time in the city of brotherly love included a booth with 30+ Googlers and a woodsy backdrop for our fireside chat series; meeting with hundreds of CIOs from universities using and considering Google Apps for Education; a party at the Academy of Natural Sciences; and of course liberty and the lifelong pursuit of the Philly cheesesteak. Here’s a glimpse:
The Campus Computing Project released its annual report at EDUCAUSE, too. This year’s survey named Google as the leading provider of outsourced cloud-based campus email services. According to the survey, 89 percent of higher education institutions are either already using or considering switching to cloud-based solutions. Of four-year colleges and universities (including community colleges) that have already moved to the cloud, more than 56 percent have gone Google—including 64 percent of public universities and 66 percent of private universities.
Last month we shared that 61 of US News and World Report’s top 100 Universities are using Google Apps for Education. That number’s now up to 62, and is still just a snapshot of the thousands of institutions using Apps on campus. Schools that have recently selected Apps for Education as their collaboration platform include Harvard University, University of Texas at Austin, Wellesley College, University of Amsterdam, Stanford Graduate School of Business, University of York and University of Bristol.
In addition to these new schools, we’re also bringing some new integrations to Apps:
The Campus Computing Project released its annual report at EDUCAUSE, too. This year’s survey named Google as the leading provider of outsourced cloud-based campus email services. According to the survey, 89 percent of higher education institutions are either already using or considering switching to cloud-based solutions. Of four-year colleges and universities (including community colleges) that have already moved to the cloud, more than 56 percent have gone Google—including 64 percent of public universities and 66 percent of private universities.
Last month we shared that 61 of US News and World Report’s top 100 Universities are using Google Apps for Education. That number’s now up to 62, and is still just a snapshot of the thousands of institutions using Apps on campus. Schools that have recently selected Apps for Education as their collaboration platform include Harvard University, University of Texas at Austin, Wellesley College, University of Amsterdam, Stanford Graduate School of Business, University of York and University of Bristol.
In addition to these new schools, we’re also bringing some new integrations to Apps:
- OpenClass: Pearson has developed a free cloud-based Learning Management System that is tightly integrated with Google Apps and provides a new kind of learning environment that stimulates social learning. This is available in the Apps Marketplace.
- SlideRocket EDU: This presentation software integrated for cloud-based collaborative education enables you to unleash the creation, sharing and communication of ideas with an online application that connects with content in Google Apps for Education and is available on any device or browser. This is available in the Apps Marketplace.
- Blackboard Bboogle: Last year, Northwestern University presented their popular Bboogle (Blackboard + Google) application at our EDUCAUSE booth. Bboogle has now been certified by Blackboard and is available to other universities as a Building Block through Blackboard’s Extensions website. Bboogle enables instructors to link Blackboard course sites directly to Google Docs, Calendars and Sites without requiring a second login. And by automatically setting permissions for editing, it helps encourage and facilitate collaborative instruction.
- Desire2Learn: Users will soon be able to add widgets to Course Homepages that make it easy to view unread email messages in Gmail, keep track of upcoming events in Calendar, and submit assignments created in Docs.
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