google blog tutorial
Tutorial Blogspot
Bringing the very best of what we do to the veteran community
We believe that technology can be a force for good; one that builds and binds community. As a Googler, my proudest moments are when we take that technology and put it in the hands of people who can use it to communicate, collaborate, build and explore.
Today, on Veterans Day, I am proud to share a few Google tools and platforms for the military veteran community. They can be accessed on our website, Google for Veterans and Families, which was created by veterans and their family and friends, who work at Google. This single interface brings together Google products and platforms for servicemembers and their families. We believe it will be useful to all veterans, whether still in the service, transitioning out, or on a new path in their civilian lives. Here are some examples of what you’ll find on the site:
In October, 100 Googlers visited the Soldier and Family Assistance Center at West Point to conduct resume writing workshops for members of the Warrior Transition Unit. And, just two weeks ago, we traveled to Walter Reed National Military Medical Center to teach wounded, ill and injured servicemembers how to use Google tools to stay in touch with their loved ones while in recovery.
Finally, this week, we introduced the Veterans Job Bank in partnership with the Department of Veterans Affairs. The Veterans Job Bank is a customized job search engine in the National Resource Directory (NRD), which is powered by Google Custom Search technology and crawls the web for JobPosting markup from Schema.org to identify veteran-committed job openings.
Even playing a small part to serve those who have served has been an honor.
Today, on Veterans Day, I am proud to share a few Google tools and platforms for the military veteran community. They can be accessed on our website, Google for Veterans and Families, which was created by veterans and their family and friends, who work at Google. This single interface brings together Google products and platforms for servicemembers and their families. We believe it will be useful to all veterans, whether still in the service, transitioning out, or on a new path in their civilian lives. Here are some examples of what you’ll find on the site:
- VetConnect - This tool helps servicemembers connect, communicate and share their experiences with others who have served using the Google+ platform.
- Google Veterans Channel - A YouTube channel for discussion about military service for veterans, their families and the public. Veterans can share their experiences with each other as well as with civilians to help shed light on the importance and complexity of service. If you have not served, this is a great place to offer your thanks by uploading a tribute video.
- Resume Builder powered by Google Docs - We found that Docs can be a particularly helpful tool to transitioning servicemembers seeking employment. Resume Builder generates an auto-formatted resume that can be easily edited, saved and downloaded to share with potential employers.
- Tour Builder powered by Google Earth (coming soon). A new way to tell your military story. Today, you can view some sample “tours”— 3D maps of veterans’ service histories, complete with photos and videos. Stay tuned for more details and updates on the Google Lat Long Blog.
In October, 100 Googlers visited the Soldier and Family Assistance Center at West Point to conduct resume writing workshops for members of the Warrior Transition Unit. And, just two weeks ago, we traveled to Walter Reed National Military Medical Center to teach wounded, ill and injured servicemembers how to use Google tools to stay in touch with their loved ones while in recovery.
Finally, this week, we introduced the Veterans Job Bank in partnership with the Department of Veterans Affairs. The Veterans Job Bank is a customized job search engine in the National Resource Directory (NRD), which is powered by Google Custom Search technology and crawls the web for JobPosting markup from Schema.org to identify veteran-committed job openings.
Even playing a small part to serve those who have served has been an honor.
Raising awareness for breast cancer through the Pink Pin Initiative in NYC and beyond
Every October marks Breast Cancer Awareness Month, a time when organizations and individuals around the world come together to raise awareness to support the fight against breast cancer.
This year, Google joined in and partnered with Susan G. Komen for the Cure on the Pink Pin Initiative, which challenged local businesses in New York City to rally their customers, friends and families around breast cancer awareness. Using Google’s products, including Maps, YouTube, Picasa and Google+, we made it easy for local businesses and New York residents to show their support for the cause. On an interactive website, pinkpin.com, people could register their businesses on the Pink Pin Map, share their experiences by uploading their own videos and photo stories, as well as donate to Susan G. Komen for the Cure.
More than 300 businesses signed up to participate in the first 24 hours, and we saw an outpouring of public support from both businesses and individuals, demonstrating how small, random acts of participation can translate to larger scale impact. In fact, some businesses took it upon themselves to take Pink Pin a step further. One New York business offered $100 of free services for every $100 donated. A Brooklyn restaurant hosted a one-day “Dine-out” for Pink Pin, where a percentage of their earnings for that day went to Susan G. Komen for the Cure. Pink Pin was a tremendous demonstration of what people will do if you give them the tools to use technology for good. We’re thrilled that Pink Pin has been so positively received by New Yorkers and hope to continue and expand our efforts next year.
Googlers also celebrated Breast Cancer Awareness month in 23 of our offices around the globe. In addition to health talks encouraging Googlers to learn more about breast cancer prevention, we heard a panel of survivors speak in Mountain View, held walk/runs in California, New York and Washington, and participated in flash mobs to raise awareness in Dublin and London. On Wednesday, October 19, we celebrated a global “Wear Pink, Think Pink Day.” We also encouraged donations (and gift matching!) to organizations like Susan G. Komen for the Cure and the Breast Cancer Research Foundation. You can see a photo album of all our activities below:
This year, Google joined in and partnered with Susan G. Komen for the Cure on the Pink Pin Initiative, which challenged local businesses in New York City to rally their customers, friends and families around breast cancer awareness. Using Google’s products, including Maps, YouTube, Picasa and Google+, we made it easy for local businesses and New York residents to show their support for the cause. On an interactive website, pinkpin.com, people could register their businesses on the Pink Pin Map, share their experiences by uploading their own videos and photo stories, as well as donate to Susan G. Komen for the Cure.
More than 300 businesses signed up to participate in the first 24 hours, and we saw an outpouring of public support from both businesses and individuals, demonstrating how small, random acts of participation can translate to larger scale impact. In fact, some businesses took it upon themselves to take Pink Pin a step further. One New York business offered $100 of free services for every $100 donated. A Brooklyn restaurant hosted a one-day “Dine-out” for Pink Pin, where a percentage of their earnings for that day went to Susan G. Komen for the Cure. Pink Pin was a tremendous demonstration of what people will do if you give them the tools to use technology for good. We’re thrilled that Pink Pin has been so positively received by New Yorkers and hope to continue and expand our efforts next year.
Googlers also celebrated Breast Cancer Awareness month in 23 of our offices around the globe. In addition to health talks encouraging Googlers to learn more about breast cancer prevention, we heard a panel of survivors speak in Mountain View, held walk/runs in California, New York and Washington, and participated in flash mobs to raise awareness in Dublin and London. On Wednesday, October 19, we celebrated a global “Wear Pink, Think Pink Day.” We also encouraged donations (and gift matching!) to organizations like Susan G. Komen for the Cure and the Breast Cancer Research Foundation. You can see a photo album of all our activities below:
Supporting entrepreneurs around the world with Startup Weekend
We recognize the transformative power of startups and the entrepreneurs behind them that have the passion and courage to pursue a dream; the impact they can make on society can be significant. Google was once a startup in a garage, and Google Ventures is a testament to our ongoing commitment to entrepreneurialism. As we head into Global Entrepreneurship Week, it’s clear that having a robust community of entrepreneurs, mentors and educational resources can be a key ingredient in a startup’s success, and we’re excited to be part of that.
Today, we’re announcing a partnership with Startup Weekend—a global organization committed to promoting real entrepreneurship in local communities. In more than 200 cities and across six continents, Startup Weekend holds 54-hour startup creation events, bringing together entrepreneurs from engineering, product, design, marketing and business backgrounds. Participants gather on Friday, and by Sunday afternoon, they launch a product.
This partnership will help Startup Weekend expand to dozens of additional cities around the world and launch new vertical competitions focused on specific themes such as education, health or gaming.
In addition, we’ll be working to bring in Google’s developer community in the form of Google Technology User Groups as an additional resource to Startup Weekend participants. Started in early 2008, there are now more than 280 GTUGs in 86 countries that bring tech enthusiasts together via hundreds of events each month. GTUG members will receive discounted registration for Startup Weekend events and will help run pre-weekend local bootcamps on Google’s developer platforms and tools (e.g., App Engine, Android, Chrome).
We’ll start rolling out our product training and community events at Startup Weekends in the coming weeks and months. To learn more or find the next event happening in your city, visit startupweekend.org/google. Hope to see you at a weekend event soon!
Today, we’re announcing a partnership with Startup Weekend—a global organization committed to promoting real entrepreneurship in local communities. In more than 200 cities and across six continents, Startup Weekend holds 54-hour startup creation events, bringing together entrepreneurs from engineering, product, design, marketing and business backgrounds. Participants gather on Friday, and by Sunday afternoon, they launch a product.
This partnership will help Startup Weekend expand to dozens of additional cities around the world and launch new vertical competitions focused on specific themes such as education, health or gaming.
In addition, we’ll be working to bring in Google’s developer community in the form of Google Technology User Groups as an additional resource to Startup Weekend participants. Started in early 2008, there are now more than 280 GTUGs in 86 countries that bring tech enthusiasts together via hundreds of events each month. GTUG members will receive discounted registration for Startup Weekend events and will help run pre-weekend local bootcamps on Google’s developer platforms and tools (e.g., App Engine, Android, Chrome).
We’ll start rolling out our product training and community events at Startup Weekends in the coming weeks and months. To learn more or find the next event happening in your city, visit startupweekend.org/google. Hope to see you at a weekend event soon!
Google Photography Prize: Looking for the photography stars of the future
Google+ is only a few months old, but the photography community is already thriving on it. Take a look at the profiles of Scott Jarvie, Thomas Hawk, Colby Brown or Claire Grigaut to see just a few of the inspiring photographers on Google+. More than 3.4 billion photos have been uploaded to the platform in the first 100 days.
We’re really excited about this, and think great art deserves great exposure. So we’re teaming up with Saatchi Gallery, London for the Google Photography Prize, a chance for students around the world to showcase their photos on Google+ and have their work exhibited at a major art institution.
The contest is open to university students around the world (some exceptions apply, see google.com/photographyprize for more details). From far-away places to up-close faces, there are 10 different categories to spark your imagination. And there are some great prizes to be won: 10 finalists chosen by a jury of renowned photographers will show their work at Saatchi Gallery, London for two months in 2012 alongside Out of Focus, a major photography exhibition, and win a trip to London to attend the exhibition opening event with a friend. One winner will go on a once-in-a-lifetime trip to an amazing destination with a professional photography coach.
It’s easy to enter: After you pick a category, upload your photos to Google+ and share them with the world as a public post, then visit the submission form on google.com/photographyprize by January 31, 2012 to enter.
Saatchi Gallery, London will share updates on their Google+ page for the contest, so add it to your circles if you want to see the great work that’s being submitted.
We can’t wait to see your photos!
We’re really excited about this, and think great art deserves great exposure. So we’re teaming up with Saatchi Gallery, London for the Google Photography Prize, a chance for students around the world to showcase their photos on Google+ and have their work exhibited at a major art institution.
The contest is open to university students around the world (some exceptions apply, see google.com/photographyprize for more details). From far-away places to up-close faces, there are 10 different categories to spark your imagination. And there are some great prizes to be won: 10 finalists chosen by a jury of renowned photographers will show their work at Saatchi Gallery, London for two months in 2012 alongside Out of Focus, a major photography exhibition, and win a trip to London to attend the exhibition opening event with a friend. One winner will go on a once-in-a-lifetime trip to an amazing destination with a professional photography coach.
It’s easy to enter: After you pick a category, upload your photos to Google+ and share them with the world as a public post, then visit the submission form on google.com/photographyprize by January 31, 2012 to enter.
Saatchi Gallery, London will share updates on their Google+ page for the contest, so add it to your circles if you want to see the great work that’s being submitted.
We can’t wait to see your photos!
Think Insights with Google is out of beta and packing a data punch
Quick pop quiz:
If you only have a few minutes to spare, try playing with our new Real Time Insights Finder tool. With just a few clicks you can spot emerging trends and gain valuable consumer insights, all in real time. For example, the most popular video in common among males 25-34 in Italy and the U.S. is the Official Call of Duty: Modern Warfare 3 game trailer.
Although we’ve made a lot of enhancements to Think Insights based on initial user feedback, we’re always trying to iterate and improve. So please don’t be shy! Join the conversation by adding the Think with Google page on Google+ to one of your circles, or stay tuned for updates by subscribing to our newsletter.
Think Insights is forward-thinking and rooted in data. We hope you’ll use it as a one-stop shop for consumer trends, marketing insights and industry research.
*Answers to pop quiz (they can all be found on Think Insights in less than 60 seconds):
- Based on search history, consumer demand for pretzels peaks in what month of the year?
- How much (in $) does search add to the world’s GDP?
- In 2011, what percent of people dreamed and brainstormed about their next vacation?
- What percent of the daily queries on Google.com have never been seen before?
If you only have a few minutes to spare, try playing with our new Real Time Insights Finder tool. With just a few clicks you can spot emerging trends and gain valuable consumer insights, all in real time. For example, the most popular video in common among males 25-34 in Italy and the U.S. is the Official Call of Duty: Modern Warfare 3 game trailer.
Although we’ve made a lot of enhancements to Think Insights based on initial user feedback, we’re always trying to iterate and improve. So please don’t be shy! Join the conversation by adding the Think with Google page on Google+ to one of your circles, or stay tuned for updates by subscribing to our newsletter.
Think Insights is forward-thinking and rooted in data. We hope you’ll use it as a one-stop shop for consumer trends, marketing insights and industry research.
*Answers to pop quiz (they can all be found on Think Insights in less than 60 seconds):
- December, Real Time Insights Finder Tool
- $540 billion directly to global GDP, The Impact of Internet Technologies: Search Study, Jul 2011
- 50%, 5 Stages of Travel Interactive Infographic
- 16%, Search Fact & Stat
Martha Stewart visits Google
Martha Stewart is a phenomenon. Each month, more than 37 million readers, users, viewers and listeners tune in to Martha in order to learn how to cook, entertain, garden, decorate, craft and organize to celebrate everything from holidays, to weddings to everyday living. Martha hosted me most graciously in her studio last December, so my team and I were delighted to welcome Martha to Google last Friday as part of our Authors@Google series.
Martha may be our most prolific Author@Google visitor yet. On November 1, Martha's Entertaining: A Year of Celebrations was published as her 75th(!) book. During her visit, Martha and I sat down to talk about her new book as well as how technology has affected her brand and business (she was an early adopter of Google+), the early days of her media empire, her advice for entrepreneurs and her most memorable Thanksgivings. We also chatted a bit about the upcoming holidays. Insightful, refreshing, candid and charming, it was a delight to speak with Martha and hear her story.
The full interview is below—complete with tips on how to fold fitted sheets!—and can also be found on our YouTube page.
(Cross-posted on the YouTube blog)
Martha may be our most prolific Author@Google visitor yet. On November 1, Martha's Entertaining: A Year of Celebrations was published as her 75th(!) book. During her visit, Martha and I sat down to talk about her new book as well as how technology has affected her brand and business (she was an early adopter of Google+), the early days of her media empire, her advice for entrepreneurs and her most memorable Thanksgivings. We also chatted a bit about the upcoming holidays. Insightful, refreshing, candid and charming, it was a delight to speak with Martha and hear her story.
The full interview is below—complete with tips on how to fold fitted sheets!—and can also be found on our YouTube page.
(Cross-posted on the YouTube blog)
Google+ Pages: connect with all the things you care about
In life we connect with all kinds of people, places and things. There’s friends and family, of course, but there’s also the sports teams we root for, the coffee shops we’re loyal to, and the TV shows we can’t stop watching (to name a few).
So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.
People + pages, better together
Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too.
For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.
For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you'll soon find the super fans and loyal customers that want to say hello.
A number of pages are already available (see below), but any organization will soon be able to join the community at plus.google.com/pages/create.
* You can join Kermit and Ms. Piggy for a live Hangout on the Muppets’ Google+ page today at 4:30pm PT!
Direct Connect from Google search
People search on Google billions of times a day, and very often, they're looking for businesses and brands. Today's launch of Google+ Pages can help people transform their queries into meaningful connections, so we're rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.
Maybe you're watching a movie trailer, or you just heard that your favorite band is coming to town. In both cases you want to connect with them right now, and Direct Connect makes it easy—even automatic. Just go to Google and search for [+], followed by the page you're interested in (like +Angry Birds). We'll take you to their Google+ page, and if you want, we’ll add them to your circles.
Direct Connect works for a limited number of pages today (like +Google, +Pepsi, and +Toyota), but many more are coming. In the meantime, organizations can learn more about Direct Connect in our Help Center.
With Google+, we strive to bring the nuance and richness of real-life sharing to software. Today’s initial launch of Google+ Pages brings us a little bit closer, but we’ve still got lots of improvements planned, and miles to go before we sleep. So stay tuned.
So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.
People + pages, better together
Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too.
For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.
For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you'll soon find the super fans and loyal customers that want to say hello.
A number of pages are already available (see below), but any organization will soon be able to join the community at plus.google.com/pages/create.
Direct Connect from Google search
People search on Google billions of times a day, and very often, they're looking for businesses and brands. Today's launch of Google+ Pages can help people transform their queries into meaningful connections, so we're rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.
Maybe you're watching a movie trailer, or you just heard that your favorite band is coming to town. In both cases you want to connect with them right now, and Direct Connect makes it easy—even automatic. Just go to Google and search for [+], followed by the page you're interested in (like +Angry Birds). We'll take you to their Google+ page, and if you want, we’ll add them to your circles.
Direct Connect works for a limited number of pages today (like +Google, +Pepsi, and +Toyota), but many more are coming. In the meantime, organizations can learn more about Direct Connect in our Help Center.
With Google+, we strive to bring the nuance and richness of real-life sharing to software. Today’s initial launch of Google+ Pages brings us a little bit closer, but we’ve still got lots of improvements planned, and miles to go before we sleep. So stay tuned.
Powering a new job search engine for military veterans
(Cross-posted on the Inside Search blog and the Public Policy blog)
Earlier today, President Obama spoke about the importance of helping returning military veterans find work. Thousands of businesses have committed to hiring military veterans and families and as part of this nationwide effort, starting today, job seekers can visit the National Resource Directory (NRD) to search more than 500,000 job openings from employers around the country.
We have been working with the U.S. Department of Veterans Affairs to provide a customized job search engine for the NRD, using Google Custom Search technology. This custom search engine uses the power and scale of Google search to constantly crawl the web, looking for JobPosting markup from Schema.org on sites like simplyhired.com to identify veteran-committed job openings. An employer can easily add a job posting to NRD simply by adding that markup to their own web page. As pages are updated or removed from the web, they’re automatically updated and removed from the system, keeping the available job postings on NRD fresh and up to date.
If you’re an employer, you can find more information on how to participate on nationalresourcedirectory.gov. In addition, organizations such as local veterans' groups can help people find jobs by adding a veteran-committed jobs search box to their websites.
We’re happy to contribute to this important initiative and hope businesses use this opportunity to connect with veterans seeking employment.
Earlier today, President Obama spoke about the importance of helping returning military veterans find work. Thousands of businesses have committed to hiring military veterans and families and as part of this nationwide effort, starting today, job seekers can visit the National Resource Directory (NRD) to search more than 500,000 job openings from employers around the country.
We have been working with the U.S. Department of Veterans Affairs to provide a customized job search engine for the NRD, using Google Custom Search technology. This custom search engine uses the power and scale of Google search to constantly crawl the web, looking for JobPosting markup from Schema.org on sites like simplyhired.com to identify veteran-committed job openings. An employer can easily add a job posting to NRD simply by adding that markup to their own web page. As pages are updated or removed from the web, they’re automatically updated and removed from the system, keeping the available job postings on NRD fresh and up to date.
If you’re an employer, you can find more information on how to participate on nationalresourcedirectory.gov. In addition, organizations such as local veterans' groups can help people find jobs by adding a veteran-committed jobs search box to their websites.
We’re happy to contribute to this important initiative and hope businesses use this opportunity to connect with veterans seeking employment.
Watch the Hajj in Saudi Arabia—the world’s largest pilgrimage—live on YouTube
Nearly 2.5 million Muslims will officially begin the annual Islamic ritual of the Hajj on November 5, in Mecca, Saudi Arabia. The Hajj represents one of the five pillars of Islam; it requires all Muslims around the world who are able-bodied and can afford it to perform the pilgrimage once in their lifetime.
The Hajj is an ancient ritual, but now, through the Saudi Ministry of Culture and Information's YouTube channel, millions of people from around the world will be able to experience and comment on the event by tuning in via video.
Earlier this year, we worked with the Saudi Ministry of Culture and Information to broadcast Islamic prayers live during Ramadan from the Holy Mosque in Mecca for the first time. In continued cooperation with the Ministry, we’re now able to live stream the Hajj on YouTube for the first time.
The stream will be live on Saturday, November 5 at http://www.youtube.com/hajjlive.
(Cross-posted on the YouTube blog)
The Hajj is an ancient ritual, but now, through the Saudi Ministry of Culture and Information's YouTube channel, millions of people from around the world will be able to experience and comment on the event by tuning in via video.
Earlier this year, we worked with the Saudi Ministry of Culture and Information to broadcast Islamic prayers live during Ramadan from the Holy Mosque in Mecca for the first time. In continued cooperation with the Ministry, we’re now able to live stream the Hajj on YouTube for the first time.
The stream will be live on Saturday, November 5 at http://www.youtube.com/hajjlive.
(Cross-posted on the YouTube blog)
Shipping the Google in Google+
A few weeks ago Larry mentioned that we’d start shipping the Google part of Google+. The Android team then launched Ice Cream Sandwich, with a focus on improved sharing via Google+. And today we're rolling out two more Google+ features that integrate with two more Google products: YouTube and Chrome.
YouTube
It's no secret that YouTube is filled with tons of great content (from inspiring speeches to music videos to honey badgers). We wanted to bring YouTube directly into Google+—as well as make it easier to watch and share your favorites—so we're launching a YouTube "slider" in the stream. Here’s how it works:
Sharing YouTube videos with your circles also works (of course), but there's a nice little twist: the people you share with can open a related playlist directly from your post! Last but not least, we’re starting to include YouTube playlists in Google+ search results.
Chrome
We're also rolling out two new Google+ Chrome extensions:
We've got lots more planned for Google+, YouTube and Chrome (and all the other Google products you already use). But we hope you enjoy today's small taste of shipping the Google in Google+.
YouTube
It's no secret that YouTube is filled with tons of great content (from inspiring speeches to music videos to honey badgers). We wanted to bring YouTube directly into Google+—as well as make it easier to watch and share your favorites—so we're launching a YouTube "slider" in the stream. Here’s how it works:
- Mouse over the new YouTube icon at the top right of Google+
- It'll slide out and ask, "What would you like to play"?
- Enter whatever you're in the mood for (like a topic or a musical artist)
From left to right: YouTube slider (closed), slider (open), pop-up playlist, slider (while playing)
Sharing YouTube videos with your circles also works (of course), but there's a nice little twist: the people you share with can open a related playlist directly from your post! Last but not least, we’re starting to include YouTube playlists in Google+ search results.
YouTube video in the stream (left), YouTube playlist in Google+ search results (right)
Chrome
We're also rolling out two new Google+ Chrome extensions:
- +1 button: +1 any webpage and share it with your circles
- Notifications: check your Google+ notifications while you browse the web
Google+ Chrome extensions: +1 button (left), notifications (right)
We've got lots more planned for Google+, YouTube and Chrome (and all the other Google products you already use). But we hope you enjoy today's small taste of shipping the Google in Google+.
Giving you fresher, more recent search results
Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent.
If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.
Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.
We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.
Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.
Update 11/7/11: To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we've said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 - 10% of searches, depending on the language and domain you're searching on.
(Cross-posted on the Inside Search blog)
If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.
Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old.
We completed our Caffeine web indexing system last year, which allows us to crawl and index the web for fresh content quickly on an enormous scale. Building upon the momentum from Caffeine, today we’re making a significant improvement to our ranking algorithm that impacts roughly 35 percent of searches and better determines when to give you more up-to-date relevant results for these varying degrees of freshness.
- Recent events or hot topics. For recent events or hot topics that begin trending on the web, you want to find the latest information immediately. Now when you search for current events like [occupy oakland protest], or for the latest news about the [nba lockout], you’ll see more high-quality pages that might only be minutes old.
- Regularly recurring events. Some events take place on a regularly recurring basis, such as annual conferences like [ICALP] or an event like the [presidential election]. Without specifying with your keywords, it’s implied that you expect to see the most recent event, and not one from 50 years ago. There are also things that recur more frequently, so now when you’re searching for the latest [NFL scores], [dancing with the stars] results or [exxon earnings], you’ll see the latest information.
- Frequent updates. There are also searches for information that changes often, but isn’t really a hot topic or a recurring event. For example, if you’re researching the [best slr cameras], or you’re in the market for a new car and want [subaru impreza reviews], you probably want the most up to date information.
Different searches have different freshness needs. This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers.
Update 11/7/11: To clarify, when we say this algorithm impacted 35% of searches, we mean at least one result on the page was affected, as opposed to when we've said noticeably impacted in the past, which means changes that are significant enough that an average user would notice. Using that same scale, this change noticeably impacts 6 - 10% of searches, depending on the language and domain you're searching on.
(Cross-posted on the Inside Search blog)
Making ideas real with SketchUp
For the past decade, legions of Google SketchUp users have been quietly shaping the world around us. Two million professionals and hobbyists use this 3D modeling tool every week to design everything under the sun, including houses, room layouts, movie sets, aquariums, bridges, robots and furniture. They even rebuild cities. Chances are, even if you haven’t tried SketchUp yourself, you’ve witnessed, touched or walked inside something created by a SketchUp user.
We think it’s time these behind-the-scenes heroes get a well-deserved round of applause, so we’re starting the Make Ideas Real project. Make Ideas Real is about showcasing the intrepid inventors, designers and dreamers using SketchUp to bring their ideas to life.
If you’re a proud SketchUp modeler, please share your story with us. We’ll curate the work we receive for an online showcase launching in early 2012. Let’s show people everywhere how SketchUp users are changing the shape of our physical world.
Learn more by visiting the SketchUp blog.
We think it’s time these behind-the-scenes heroes get a well-deserved round of applause, so we’re starting the Make Ideas Real project. Make Ideas Real is about showcasing the intrepid inventors, designers and dreamers using SketchUp to bring their ideas to life.
If you’re a proud SketchUp modeler, please share your story with us. We’ll curate the work we receive for an online showcase launching in early 2012. Let’s show people everywhere how SketchUp users are changing the shape of our physical world.
Learn more by visiting the SketchUp blog.
Go Blue, go Google
I’m one of hundreds of University of Michigan alumni currently working at Google. So is this guy. I’m proud to have a degree from U-M—and that we made it to two Rose Bowls and one Final Four during my time there. But I’m even more proud that today we’re welcoming my alma mater to the Google Apps for Education family. By providing our cloud services to the entire university community, we’ll continue to build on the strong relationship that Google and the University of Michigan have had for many years. Many other alums—especially in our Ann Arbor office—are just as excited as I am:
Over a year ago, the University of Michigan (U-M) announced a new IT strategy known as NextGen Michigan, a plan to upgrade technology across the campus. Laura Patterson, U-M’s Chief Information Office, told us the switch to Google is just one of many projects that will make up U-M’s multi-year strategy for changing the approach to IT service and investing more heavily in technologies that will advance the university’s academic, teaching, research and clinical programs. She said: “Adopting Google Apps for Education will help support U-M’s leadership in teaching, learning and discovery, as well as improve collaboration across campus.”
As their first order of business, U-M kicked off a project to select a unified messaging and collaboration platform to help consolidate the more than 40 email and calendar tools which currently service about 90,000 students, faculty and staff. After a review process that included townhall meetings and a campus survey, the university’s IT steering committee overwhelmingly recommended Google Apps for Education as U-M’s preferred provider.
In addition to the suite of products in Google Apps for Education, U-M also plans to use APIs to build rich integration with existing campus services and encourage increased collaboration.
Hail to the Victors—The University of Michigan is going Google!
Over a year ago, the University of Michigan (U-M) announced a new IT strategy known as NextGen Michigan, a plan to upgrade technology across the campus. Laura Patterson, U-M’s Chief Information Office, told us the switch to Google is just one of many projects that will make up U-M’s multi-year strategy for changing the approach to IT service and investing more heavily in technologies that will advance the university’s academic, teaching, research and clinical programs. She said: “Adopting Google Apps for Education will help support U-M’s leadership in teaching, learning and discovery, as well as improve collaboration across campus.”
As their first order of business, U-M kicked off a project to select a unified messaging and collaboration platform to help consolidate the more than 40 email and calendar tools which currently service about 90,000 students, faculty and staff. After a review process that included townhall meetings and a campus survey, the university’s IT steering committee overwhelmingly recommended Google Apps for Education as U-M’s preferred provider.
In addition to the suite of products in Google Apps for Education, U-M also plans to use APIs to build rich integration with existing campus services and encourage increased collaboration.
Hail to the Victors—The University of Michigan is going Google!
Take a walk in the park with Street View
Whether you’re planning a trip to a park around the block or around the world, you’ll now find more parks showing up in Street View. Over the past year, the Street View team, equipped with the Street View trike, traveled to 22 different countries to photograph some of the world’s most beautiful and unique parks. Starting today, you can explore the couple hundred new special collections we’ve added by visiting our gallery.
You can now tour High Line, which sits 30 feet in the air, over the bustling streets of New York City. The park sits on an elevated freight train spur that spans 1.5 miles and cuts through the western side of Manhattan. Because of Robert Hammond and Joshua David’s efforts, visitors can experience an innovative park that would have otherwise been a demolished urban structure.
You can tour the park in Street View here:
Across the pond, you can visit Kensington Gardens in London. Once privately owned by Kensington Palace, the majestic arbor skyline and delicate flower beds draw locals and tourists alike. Kensington Gardens is also dotted with famous statues, such as Peter Pan, and home to the idyllic Serpentine Bridge.
Community parks are where we take our evening stroll, play sports on weekends and picnic with friends. Koganei Park in Tokyo, Japan is one such place, especially during the cherry blossom season—a charming park beloved by photographers, joggers and romantics.
You can see more Street View special collections in this gallery or get inspired to travel with this video.
(Cross-posted from the Lat Long Blog)
You can now tour High Line, which sits 30 feet in the air, over the bustling streets of New York City. The park sits on an elevated freight train spur that spans 1.5 miles and cuts through the western side of Manhattan. Because of Robert Hammond and Joshua David’s efforts, visitors can experience an innovative park that would have otherwise been a demolished urban structure.
Across the pond, you can visit Kensington Gardens in London. Once privately owned by Kensington Palace, the majestic arbor skyline and delicate flower beds draw locals and tourists alike. Kensington Gardens is also dotted with famous statues, such as Peter Pan, and home to the idyllic Serpentine Bridge.
Community parks are where we take our evening stroll, play sports on weekends and picnic with friends. Koganei Park in Tokyo, Japan is one such place, especially during the cherry blossom season—a charming park beloved by photographers, joggers and romantics.
You can see more Street View special collections in this gallery or get inspired to travel with this video.
(Cross-posted from the Lat Long Blog)
Gmail’s new look
Back in July we showed you a preview of Gmail's new look, and we’ve been working this summer to make even more updates and improvements. Today, we’re giving you an in-depth look at the new design. If you like what you see, over the next few days you’ll be able to switch to the new look by clicking on Switch to the new look in the bottom-right of Gmail.
Streamlined conversations
Conversation view has been completely redesigned to help you read through your email threads. You’ll now see profiles pictures for your contacts, so it’s easier to keep track of who said what. We also stripped out as much as possible so you can focus on communicating with your friends and colleagues.
Elastic density
We know that you use Gmail from a variety of screen sizes and devices, so now the spacing between elements on the screen will automatically change based on the kind of display you’re using. If you prefer a denser view all the time, you can change your density manually in the Settings menu.
New HD themes
Themes have been completely rebuilt to enable us to bring you a new set of beautiful high resolution themes with imagery provided by iStockphoto. We've updated most of the old favorites as well and your theme will be automatically carried over to the new look. Go to the Settings menu to take another look at themes and choose the one that fits you best.
Smarter navigation
The navigation panel on the left keeps your labels and chat contacts in view at all times. It's also more customizable: you can resize the labels and chat areas if you want to see more, or hide the chat area entirely via the chat icon in the lower left. You can also use the arrow keys to navigate around the interface.
Better search
Click the dropdown in the search box to see a new advanced search panel, which makes it easier and faster to find exactly what you're looking for. You can use the same panel to create a filter from any search in just a few clicks.
We’re excited to finally share Gmail’s new look with you. We’ll be bringing these changes to everyone soon, but if you’d like to make the switch right away, we’re rolling out a Switch to the new look link in the bottom-right of Gmail over the next few days.
(Cross-posted from the Gmail Blog)
Streamlined conversations
Conversation view has been completely redesigned to help you read through your email threads. You’ll now see profiles pictures for your contacts, so it’s easier to keep track of who said what. We also stripped out as much as possible so you can focus on communicating with your friends and colleagues.
Elastic density
We know that you use Gmail from a variety of screen sizes and devices, so now the spacing between elements on the screen will automatically change based on the kind of display you’re using. If you prefer a denser view all the time, you can change your density manually in the Settings menu.
New HD themes
Themes have been completely rebuilt to enable us to bring you a new set of beautiful high resolution themes with imagery provided by iStockphoto. We've updated most of the old favorites as well and your theme will be automatically carried over to the new look. Go to the Settings menu to take another look at themes and choose the one that fits you best.
Smarter navigation
The navigation panel on the left keeps your labels and chat contacts in view at all times. It's also more customizable: you can resize the labels and chat areas if you want to see more, or hide the chat area entirely via the chat icon in the lower left. You can also use the arrow keys to navigate around the interface.
Better search
Click the dropdown in the search box to see a new advanced search panel, which makes it easier and faster to find exactly what you're looking for. You can use the same panel to create a filter from any search in just a few clicks.
We’re excited to finally share Gmail’s new look with you. We’ll be bringing these changes to everyone soon, but if you’d like to make the switch right away, we’re rolling out a Switch to the new look link in the bottom-right of Gmail over the next few days.
(Cross-posted from the Gmail Blog)
Increasing transparency and choice with ads on search and Gmail
Our advertising system is designed to show the right ad to the right person at the right time. Because ads should be just as useful as any other information on the web, we try to make them as relevant as possible for you. Over the coming weeks, we’re making improvements to provide greater transparency and choice regarding the ads you see on Google search and Gmail. Soon, you’ll be able to learn more about these ads by clicking the "Why these ads" link next to ads on Google search results and Gmail.
“Why these ads” gives you transparency
The perfect search ad answers your query and gets you what you’re looking for quickly. When you click the “Why these ads” link, you’ll find information about why you’re seeing a particular ad and how it’s personalized for you. If you’re searching for a local restaurant while you’re on vacation in Hawaii, you would see ads for restaurants that are nearby, rather than restaurants in your hometown. Or if you’re researching flat-panel televisions, and performing a series of similar searches in quick succession, you could see ads based on the query that you just entered, or based on a few recent and related queries within a single browser session. By considering the language you’re using, your geographic location and various other indications, we’re able to show you the best ads possible. We’ve been showing ads in this way for years as a way to help you quickly find what you're looking for.
Ads Preferences Manager gives you choice
You can also go to the Ads Preferences Manager to make changes that improve the ads that you're seeing, including blocking specific advertisers you’re not interested in or turning off ads personalization entirely (of course, you can change your mind at any time). Here’s a video from our lead software engineer, Diane Tang, with more background:
We regularly experiment with new ways to improve our ads to make them more relevant and to help marketers grow their businesses. When we run these experiments, we’ll continue to explain why the ads are showing when you click the “Why these ads” link.
As we’ve done with display ads, we’re committed to giving you notice and control over the ads that you see. We’re always working to deliver the perfect ad, and we know that it’s important to have a choice about the kinds of ads that are shown to you. If you don’t wish to see personalized ads, the choice is yours.
To find out more, visit the Inside AdWords blog and the Help Center.
“Why these ads” gives you transparency
The perfect search ad answers your query and gets you what you’re looking for quickly. When you click the “Why these ads” link, you’ll find information about why you’re seeing a particular ad and how it’s personalized for you. If you’re searching for a local restaurant while you’re on vacation in Hawaii, you would see ads for restaurants that are nearby, rather than restaurants in your hometown. Or if you’re researching flat-panel televisions, and performing a series of similar searches in quick succession, you could see ads based on the query that you just entered, or based on a few recent and related queries within a single browser session. By considering the language you’re using, your geographic location and various other indications, we’re able to show you the best ads possible. We’ve been showing ads in this way for years as a way to help you quickly find what you're looking for.
Ads Preferences Manager gives you choice
You can also go to the Ads Preferences Manager to make changes that improve the ads that you're seeing, including blocking specific advertisers you’re not interested in or turning off ads personalization entirely (of course, you can change your mind at any time). Here’s a video from our lead software engineer, Diane Tang, with more background:
We regularly experiment with new ways to improve our ads to make them more relevant and to help marketers grow their businesses. When we run these experiments, we’ll continue to explain why the ads are showing when you click the “Why these ads” link.
As we’ve done with display ads, we’re committed to giving you notice and control over the ads that you see. We’re always working to deliver the perfect ad, and we know that it’s important to have a choice about the kinds of ads that are shown to you. If you don’t wish to see personalized ads, the choice is yours.
To find out more, visit the Inside AdWords blog and the Help Center.
Life in a Day now available on YouTube
On July 24, 2010, thousands of people around the world recorded videos of their lives to take part in Life in a Day, a cinematic experiment to document a single day on earth. From more than 4,500 hours of footage recorded and uploaded to YouTube, Oscar-winning director Kevin Macdonald and executive producer Ridley Scott created a 90-minute feature film that offers an entertaining, surprising and moving view of life on earth.
After a theatrical release in countries around the world including appearances at the Sundance, Berlin, SXSW and Sydney film festivals, Life in a Day is finally coming home to YouTube—in its entirety, for free.
Starting today you can watch Life in a Day on YouTube, available with subtitles in 25 languages. So if you haven’t seen it yet or want to relive the experience that The Times of London considers “a thrilling piece of cinema” and the Washington Post called “a profound achievement,” now’s your chance.
If you’d like to own Life in a Day, a DVD is also available. You can find more details about this, and the whole project, on the film’s official YouTube channel.
(Cross-posted from the YouTube Blog)
After a theatrical release in countries around the world including appearances at the Sundance, Berlin, SXSW and Sydney film festivals, Life in a Day is finally coming home to YouTube—in its entirety, for free.
Starting today you can watch Life in a Day on YouTube, available with subtitles in 25 languages. So if you haven’t seen it yet or want to relive the experience that The Times of London considers “a thrilling piece of cinema” and the Washington Post called “a profound achievement,” now’s your chance.
If you’d like to own Life in a Day, a DVD is also available. You can find more details about this, and the whole project, on the film’s official YouTube channel.
(Cross-posted from the YouTube Blog)
Happy hollowing!
When I was a little kid, Halloween seemed like the most grown-up holiday of all. For one thrilling night of the year, I got to stay up late trick-or-treating, watch scary movies with my friends, and wield sharp and pointy objects (safety first, of course!) while carving a macabre face into a pumpkin.
Now that I'm older, my perspective on Halloween has shifted a bit. It’s now the holiday that most celebrates a childlike sense of wonder and amazement. Ordinary people and places are temporarily transformed into creepy and whimsical versions of their former selves: a zombie rises with the aid of corn syrup and some red food coloring, your everyday home becomes a haunted house with eerie lights and a spooky soundtrack, and a pumpkin—an otherwise plain-looking squash—is a grinning ghoul, with the help of only a candle, a knife and some elbow grease.
To celebrate Halloween this year, the doodle team wanted to capture that fascinating transformation that takes place when carving a pumpkin. Instead of picking up a few pumpkins from the grocery store, however, we decided to work on six giant pumpkins, specially delivered from nearby Half Moon Bay (some weighing well over 1,000 pounds). What you see is a timelapse video of the approximately eight hours we spent carving in the middle of our Mountain View, Calif. campus.
Googlers got into the Halloween spirit as well—you can see their costumed cameos if you have a quick eye. Many thanks to Slavic Soul Party! and composer Matt Moran for providing a fitting soundtrack for our Halloween hijinks.
For an inside look at how we set up the shoot, watch our behind-the-scenes video:
From all of us at Google, take care, be safe and have fun this Halloween!
Now that I'm older, my perspective on Halloween has shifted a bit. It’s now the holiday that most celebrates a childlike sense of wonder and amazement. Ordinary people and places are temporarily transformed into creepy and whimsical versions of their former selves: a zombie rises with the aid of corn syrup and some red food coloring, your everyday home becomes a haunted house with eerie lights and a spooky soundtrack, and a pumpkin—an otherwise plain-looking squash—is a grinning ghoul, with the help of only a candle, a knife and some elbow grease.
To celebrate Halloween this year, the doodle team wanted to capture that fascinating transformation that takes place when carving a pumpkin. Instead of picking up a few pumpkins from the grocery store, however, we decided to work on six giant pumpkins, specially delivered from nearby Half Moon Bay (some weighing well over 1,000 pounds). What you see is a timelapse video of the approximately eight hours we spent carving in the middle of our Mountain View, Calif. campus.
Googlers got into the Halloween spirit as well—you can see their costumed cameos if you have a quick eye. Many thanks to Slavic Soul Party! and composer Matt Moran for providing a fitting soundtrack for our Halloween hijinks.
For an inside look at how we set up the shoot, watch our behind-the-scenes video:
From all of us at Google, take care, be safe and have fun this Halloween!
A prima ballerina vs. some very angry birds: this year’s Halloween search trends
The pumpkins are carved, the spiderwebs are hanging,
Kids and their pets are door-to-door banging,
Witches on their brooms and owls on their perches,
Let’s take a look at some Halloween searches.
Halloween searches are some of our favorite trends to look at all year. Using Insights for Search and some internal data, we took a peek at which costumes and candies are on top in the United States.
This year seems to be about the battle of the birds. Searches for [angry birds costume], based on the game phenomenon that has so many of us addicted, have been steadily rising in 2011, and we’re seeing 10 times more search volume this year than last. But as of mid-October, the Angry Birds were overtaken in search by [black swan costume]. The Darren Aronofsky ballet drama seems poised to be the most popular costume idea by All Hallows Eve, with related searches for everything from [black tutu] to [black corset]. Some are even looking to be the alter ego [white swan].
Meanwhile, search data doesn’t seem to show that anyone is too anxious to be the object of the Angry Birds’ rage—at least not independently from their sworn enemies. Although [angry birds costume] is one of the top 10 fastest-rising searches related to [pig costume] over the last 90 days, another three are focused on a much sweeter piglet, the cartoon favorite Olivia.
Birds aside, this year’s fastest rising costumes in the U.S. overall are inspired by a variety of sources from pop culture over the past year, including TV shows—[pan am], [wilfred]—movies—[smurfette], [tron], [captain america]—pop music—[nicki minaj]—and more [monster high].
In fact, we may have a battle of the pop goddesses on our hands as well as a battle of the birds. During 2009 and 2010, homegrown Lady Gagas were trick-or-treating throughout the country, but while Lady Gaga still rules the music charts, she’s a far less popular costume choice this year than in 2010:
And although overall in 2011 [lady gaga costume] leads [nicki minaj costume] in search volume, right now they’re neck and neck:
We’d be lying if we weren’t hoping that at least a few Minaj fans out there choose to pay tribute to her by dressing up as uberfans eight-year-old Sophia Grace and her cousin, the two little girls who blew away YouTube viewers with their performance of “Super Bass.”
Speaking of YouTube, Halloween doesn’t fall on a Friday this year, but that’s not stopping people from dressing up as Rebecca Black:
Even if you don’t want dress up as a YouTube star, YouTube can still help you create your Halloween costume. Head on over to the YouTube Blog for video tutorials and other inspiration.
Lest you think Halloween is just for humans, take a look at the huge amount of searches for [dog costume]. In terms of get-ups actually intended for canines, ewoks and dinosaurs are the fastest-rising related searches. But two of the top five rising searches in 2011 related to [dog costume] are a little quirkier: at least a few people out there may dress up as the eponymous character from FX’s “Wilfred” show, about a dog, and a man who sees the dog as a man dressed in a dog suit. Kinda meta.
Turning from costumes to the other traditions of this holiday, searches for [haunted house] and [pumpkin patch] are both spiking right now, but there seems to be greater interest in spooky thrills than in finding that perfect pumpkin to carve. Maybe spiderwebs and peeled-grape eyeballs are a less scary proposition than running into the [great pumpkin] (from the classic movie which, incidentally, celebrates its 45th birthday this Halloween).
Everyone has a sweet tooth this time of year, but [candy corn] is remains the undisputed king of people’s cravings. In the last 30 days, search volume is nearly twice as high for [candy corn] than for other candy choices:
Per capita, Alabama is searching the most for [candy corn] this year. Here are the states that searched the most for a few other Halloween sugar staples (and some newcomer treats):
Whether you’re dressing up as an elegant avian ballerina or a brightly-colored roly-poly bird in a slingshot, we hope you have a spootakular Halloween!
(Cross-posted on the Inside Search Blog)
Kids and their pets are door-to-door banging,
Witches on their brooms and owls on their perches,
Let’s take a look at some Halloween searches.
Halloween searches are some of our favorite trends to look at all year. Using Insights for Search and some internal data, we took a peek at which costumes and candies are on top in the United States.
This year seems to be about the battle of the birds. Searches for [angry birds costume], based on the game phenomenon that has so many of us addicted, have been steadily rising in 2011, and we’re seeing 10 times more search volume this year than last. But as of mid-October, the Angry Birds were overtaken in search by [black swan costume]. The Darren Aronofsky ballet drama seems poised to be the most popular costume idea by All Hallows Eve, with related searches for everything from [black tutu] to [black corset]. Some are even looking to be the alter ego [white swan].
Meanwhile, search data doesn’t seem to show that anyone is too anxious to be the object of the Angry Birds’ rage—at least not independently from their sworn enemies. Although [angry birds costume] is one of the top 10 fastest-rising searches related to [pig costume] over the last 90 days, another three are focused on a much sweeter piglet, the cartoon favorite Olivia.
Birds aside, this year’s fastest rising costumes in the U.S. overall are inspired by a variety of sources from pop culture over the past year, including TV shows—[pan am], [wilfred]—movies—[smurfette], [tron], [captain america]—pop music—[nicki minaj]—and more [monster high].
In fact, we may have a battle of the pop goddesses on our hands as well as a battle of the birds. During 2009 and 2010, homegrown Lady Gagas were trick-or-treating throughout the country, but while Lady Gaga still rules the music charts, she’s a far less popular costume choice this year than in 2010:
And although overall in 2011 [lady gaga costume] leads [nicki minaj costume] in search volume, right now they’re neck and neck:
We’d be lying if we weren’t hoping that at least a few Minaj fans out there choose to pay tribute to her by dressing up as uberfans eight-year-old Sophia Grace and her cousin, the two little girls who blew away YouTube viewers with their performance of “Super Bass.”
Speaking of YouTube, Halloween doesn’t fall on a Friday this year, but that’s not stopping people from dressing up as Rebecca Black:
Even if you don’t want dress up as a YouTube star, YouTube can still help you create your Halloween costume. Head on over to the YouTube Blog for video tutorials and other inspiration.
Lest you think Halloween is just for humans, take a look at the huge amount of searches for [dog costume]. In terms of get-ups actually intended for canines, ewoks and dinosaurs are the fastest-rising related searches. But two of the top five rising searches in 2011 related to [dog costume] are a little quirkier: at least a few people out there may dress up as the eponymous character from FX’s “Wilfred” show, about a dog, and a man who sees the dog as a man dressed in a dog suit. Kinda meta.
Turning from costumes to the other traditions of this holiday, searches for [haunted house] and [pumpkin patch] are both spiking right now, but there seems to be greater interest in spooky thrills than in finding that perfect pumpkin to carve. Maybe spiderwebs and peeled-grape eyeballs are a less scary proposition than running into the [great pumpkin] (from the classic movie which, incidentally, celebrates its 45th birthday this Halloween).
Everyone has a sweet tooth this time of year, but [candy corn] is remains the undisputed king of people’s cravings. In the last 30 days, search volume is nearly twice as high for [candy corn] than for other candy choices:
Per capita, Alabama is searching the most for [candy corn] this year. Here are the states that searched the most for a few other Halloween sugar staples (and some newcomer treats):
- Candy apples - Rhode Island
- Gummy worms - Wisconsin
- Kosher candy - New York
- Sugar free candy - Kentucky
- Gluten free candy - Oregon
- Candy bars - Utah
- Organic candy - Colorado
Whether you’re dressing up as an elegant avian ballerina or a brightly-colored roly-poly bird in a slingshot, we hope you have a spootakular Halloween!
(Cross-posted on the Inside Search Blog)
Google+: Popular posts, eye-catching analytics, photo fun and...
We think Google+ should get better every time you use it. It’s not enough to obsess over community feedback (which we do); we also need to surprise and delight you with constant improvements (which we also try and do). Today’s no different, so we’re rolling out four new features in four different areas.
What’s Hot on Google+: see what everyone’s talking about
Google+ users share and receive billions of items every day—on a wide range of topics, in nearly every country. Circles give you a personal lens on all this activity, helping you focus on updates from your family or your favorite celebrities. But sometimes you want to know what the world is so excited about. Whether it’s breaking news or beautiful photos, you just don’t want to miss anything. With this in mind, we’re launching “What’s Hot” on Google+, a new place to visit for interesting and unexpected content:
Google+ Ripples: watch how posts get shared
There’s something deeply satisfying about sharing on Google+, then watching the activity unfold. Comments pour in, notifications light up, friends share with friends (who share with their friends), and in no time at all there’s an entire community around your post. We want to help people re-live those conversations—both to rekindle that initial excitement, and to learn how posts flow across the network. That’s why we’re launching Google+ Ripples: a visualization tool for public shares and comments.
To get started, just find a public post that interests you, and select “View Ripples.” From there you can replay its activity, zoom in on certain events, identify top contributors and much more. Google+ Ripples is still experimental, so let us know how we can make it more informative and more awesome:
Google+ Creative Kit: have more fun with your photos
Nothing tells a story like the perfect picture, so it’s only natural to want to make yours really, really, really, ridiculously good-looking. Unfortunately, photo editing is too often a chore, requiring specialized software and lots of patience. We want to help everyone put their best photo forward, so today we’re introducing the Google+ Creative Kit, a fast and friendly way to make powerful edits to your photos.
Now you can add that vintage feel to your vacation photos. Or sharpen those snapshots from the family barbeque. Or add some text for added personality. With the Creative Kit, all you need is an idea:
Of course: we also think photo editing should be lots of fun. So we’ve added some limited-edition Halloween effects to the Creative Kit, and we’re inviting everyone on Google+ to join a ghoulish (and good-spirited) photo competition.
Through the end of October, simply add some spook to your photos, and share them publicly on Google+ with the hashtag #gplushalloween. We’ll assemble a surprise panel of celebrities, and next Thursday, Nov 3, they’ll announce their favorites. In the meantime, you can see early submissions from community members below. After all: we take our fun very seriously. :-)
… Google Apps customers can now use Google+
You’ve been asking for it. I’ve been talking about it. And today we’re excited to make Google+ available to all Google Apps customers worldwide. Visit the Google Enterprise Blog for more details.
We think Google+ should get better every time you use it, and we hope it feels that way today. If ever it doesn’t, we hope you’ll let us know.
What’s Hot on Google+: see what everyone’s talking about
Google+ users share and receive billions of items every day—on a wide range of topics, in nearly every country. Circles give you a personal lens on all this activity, helping you focus on updates from your family or your favorite celebrities. But sometimes you want to know what the world is so excited about. Whether it’s breaking news or beautiful photos, you just don’t want to miss anything. With this in mind, we’re launching “What’s Hot” on Google+, a new place to visit for interesting and unexpected content:
Google+ Ripples: watch how posts get shared
There’s something deeply satisfying about sharing on Google+, then watching the activity unfold. Comments pour in, notifications light up, friends share with friends (who share with their friends), and in no time at all there’s an entire community around your post. We want to help people re-live those conversations—both to rekindle that initial excitement, and to learn how posts flow across the network. That’s why we’re launching Google+ Ripples: a visualization tool for public shares and comments.
To get started, just find a public post that interests you, and select “View Ripples.” From there you can replay its activity, zoom in on certain events, identify top contributors and much more. Google+ Ripples is still experimental, so let us know how we can make it more informative and more awesome:
Google+ Creative Kit: have more fun with your photos
Nothing tells a story like the perfect picture, so it’s only natural to want to make yours really, really, really, ridiculously good-looking. Unfortunately, photo editing is too often a chore, requiring specialized software and lots of patience. We want to help everyone put their best photo forward, so today we’re introducing the Google+ Creative Kit, a fast and friendly way to make powerful edits to your photos.
Now you can add that vintage feel to your vacation photos. Or sharpen those snapshots from the family barbeque. Or add some text for added personality. With the Creative Kit, all you need is an idea:
Of course: we also think photo editing should be lots of fun. So we’ve added some limited-edition Halloween effects to the Creative Kit, and we’re inviting everyone on Google+ to join a ghoulish (and good-spirited) photo competition.
Through the end of October, simply add some spook to your photos, and share them publicly on Google+ with the hashtag #gplushalloween. We’ll assemble a surprise panel of celebrities, and next Thursday, Nov 3, they’ll announce their favorites. In the meantime, you can see early submissions from community members below. After all: we take our fun very seriously. :-)
… Google Apps customers can now use Google+
You’ve been asking for it. I’ve been talking about it. And today we’re excited to make Google+ available to all Google Apps customers worldwide. Visit the Google Enterprise Blog for more details.
We think Google+ should get better every time you use it, and we hope it feels that way today. If ever it doesn’t, we hope you’ll let us know.
More local deals, personalized to your interests
There’s a universe of amazing daily deals out there, but it's hard to find them all in one place—and even harder to discover the ones that really matter to you.
We’re making improvements to Google Offers that help address this challenge. First, we’re delivering more amazing deals from a bunch of new categories including outdoor adventure sports, luxury experiences, family-friendly events, classes and more. We’re also introducing a personalization quiz to help you find just the deal you want, all in one place.
Google Offers subscribers in the San Francisco Bay Area will have access to these new deals, and the quiz is now available in all cities. We'll gradually roll out an expanded offers inventory to new cities in the months to come.
To make all this happen, we’ve partnered with the best deal providers in the industry including Dealfind, DoodleDeals, Gilt City, GolfNow, HomeRun, Juice in the City, kgbdeals, Mamapedia, Plum District, PopSugar Shop, ReachDeals, Active.com Schwaggle, TIPPR and zozi. Now, with one account you can easily purchase, manage and redeem all your offers in one place.
Our new personalization quiz is a first step towards bringing you more relevant deals. You can tell us what categories you’re interested in and where you hang out so we can send you just the tailored offers that match your interests—all in one email. If you’re not the outdoorsy type or interested in cosmetic treatments, then we won’t send you deals for zipline adventures and laser hair removal. Don’t worry, if your interests change you can always update your preferences.
You can subscribe to receive deals that match your interests and learn more about Google Offers at google.com/offers. If you’re a deal provider interested in partnering with Google Offers, please submit your application using this form.
Finally, thanks to The Dealmap team that recently joined Google. They definitely helped on this one and we’re looking forward to working with them to develop many new ideas in the months and years to come.
(Cross-posted on the Commerce Blog)
We’re making improvements to Google Offers that help address this challenge. First, we’re delivering more amazing deals from a bunch of new categories including outdoor adventure sports, luxury experiences, family-friendly events, classes and more. We’re also introducing a personalization quiz to help you find just the deal you want, all in one place.
Google Offers subscribers in the San Francisco Bay Area will have access to these new deals, and the quiz is now available in all cities. We'll gradually roll out an expanded offers inventory to new cities in the months to come.
To make all this happen, we’ve partnered with the best deal providers in the industry including Dealfind, DoodleDeals, Gilt City, GolfNow, HomeRun, Juice in the City, kgbdeals, Mamapedia, Plum District, PopSugar Shop, ReachDeals, Active.com Schwaggle, TIPPR and zozi. Now, with one account you can easily purchase, manage and redeem all your offers in one place.
Visit Google Offers today to purchase this great deal from the leading luxury experience site Gilt City
Our new personalization quiz is a first step towards bringing you more relevant deals. You can tell us what categories you’re interested in and where you hang out so we can send you just the tailored offers that match your interests—all in one email. If you’re not the outdoorsy type or interested in cosmetic treatments, then we won’t send you deals for zipline adventures and laser hair removal. Don’t worry, if your interests change you can always update your preferences.
You can select what categories of deals you’d like to receive with the personalization quiz
You can subscribe to receive deals that match your interests and learn more about Google Offers at google.com/offers. If you’re a deal provider interested in partnering with Google Offers, please submit your application using this form.
Finally, thanks to The Dealmap team that recently joined Google. They definitely helped on this one and we’re looking forward to working with them to develop many new ideas in the months and years to come.
(Cross-posted on the Commerce Blog)
Let freedom (from servers) ring: EDUCAUSE 2011
This time last year, we were tailgating with the USC marching band at the EDUCAUSE conference—an annual gathering of the higher-education IT community. Last week, with more than 15 million people now actively using Google Apps for Education, we ventured to Philadelphia for a few jam-packed days at EDUCAUSE 2011. Our time in the city of brotherly love included a booth with 30+ Googlers and a woodsy backdrop for our fireside chat series; meeting with hundreds of CIOs from universities using and considering Google Apps for Education; a party at the Academy of Natural Sciences; and of course liberty and the lifelong pursuit of the Philly cheesesteak. Here’s a glimpse:
The Campus Computing Project released its annual report at EDUCAUSE, too. This year’s survey named Google as the leading provider of outsourced cloud-based campus email services. According to the survey, 89 percent of higher education institutions are either already using or considering switching to cloud-based solutions. Of four-year colleges and universities (including community colleges) that have already moved to the cloud, more than 56 percent have gone Google—including 64 percent of public universities and 66 percent of private universities.
Last month we shared that 61 of US News and World Report’s top 100 Universities are using Google Apps for Education. That number’s now up to 62, and is still just a snapshot of the thousands of institutions using Apps on campus. Schools that have recently selected Apps for Education as their collaboration platform include Harvard University, University of Texas at Austin, Wellesley College, University of Amsterdam, Stanford Graduate School of Business, University of York and University of Bristol.
In addition to these new schools, we’re also bringing some new integrations to Apps:
The Campus Computing Project released its annual report at EDUCAUSE, too. This year’s survey named Google as the leading provider of outsourced cloud-based campus email services. According to the survey, 89 percent of higher education institutions are either already using or considering switching to cloud-based solutions. Of four-year colleges and universities (including community colleges) that have already moved to the cloud, more than 56 percent have gone Google—including 64 percent of public universities and 66 percent of private universities.
Last month we shared that 61 of US News and World Report’s top 100 Universities are using Google Apps for Education. That number’s now up to 62, and is still just a snapshot of the thousands of institutions using Apps on campus. Schools that have recently selected Apps for Education as their collaboration platform include Harvard University, University of Texas at Austin, Wellesley College, University of Amsterdam, Stanford Graduate School of Business, University of York and University of Bristol.
In addition to these new schools, we’re also bringing some new integrations to Apps:
- OpenClass: Pearson has developed a free cloud-based Learning Management System that is tightly integrated with Google Apps and provides a new kind of learning environment that stimulates social learning. This is available in the Apps Marketplace.
- SlideRocket EDU: This presentation software integrated for cloud-based collaborative education enables you to unleash the creation, sharing and communication of ideas with an online application that connects with content in Google Apps for Education and is available on any device or browser. This is available in the Apps Marketplace.
- Blackboard Bboogle: Last year, Northwestern University presented their popular Bboogle (Blackboard + Google) application at our EDUCAUSE booth. Bboogle has now been certified by Blackboard and is available to other universities as a Building Block through Blackboard’s Extensions website. Bboogle enables instructors to link Blackboard course sites directly to Google Docs, Calendars and Sites without requiring a second login. And by automatically setting permissions for editing, it helps encourage and facilitate collaborative instruction.
- Desire2Learn: Users will soon be able to add widgets to Course Homepages that make it easy to view unread email messages in Gmail, keep track of upcoming events in Calendar, and submit assignments created in Docs.
Making Chrome even more app-ealing
From sharing photos, to collaborating on documents, to enjoying online games, web apps make the web fun, useful and entertaining. Since the beginning, Chrome has been designed to allow apps to do more, faster. Today, changes in Chrome make it even easier to access your favorite apps and discover new favorites.
In the latest stable release of Chrome, we’ve completely redesigned the New Tab page. It’s more streamlined, so it’s easier to access and organize your apps in different sections on the page. Watch the video below for a quick tour.
To add more apps to your New Tab page, click the Chrome Web Store icon. The Web Store also has a new look:
Along with the new look, a bunch of new apps have joined the store. I’m personally excited about My Robot Nation™, an app that lets you design your own robot and bring it to life with a 3D printer. There are plenty of new games to play, including The Godfather: Five Families and Fieldrunners. And for those of you still looking for a Halloween costume, check out the brand-new eBay shopping app.
We have many more features on deck, and we’re looking forward to making the app experience in Chrome even better soon.
(Cross-posted from the Chrome Blog)
More data, more transparency around government requests
How do governments affect access to information on the Internet? To help shed some light on that very question, last year we launched an online, interactive Transparency Report. All too often, policy that affects how information flows on the Internet is created in the absence of empirical data. But by showing traffic patterns and disruptions to our services, and by sharing how many government requests for content removal and user data we receive from around the world, we hope to offer up some metrics to contribute to a public conversation about the laws that influence how people communicate online.
Today we’re updating the Government Requests tool with numbers for requests that we received from January to June 2011. For the first time, we’re not only disclosing the number of requests for user data, but we’re showing the number of users or accounts that are specified in those requests too. We also recently released the raw data behind the requests. Interested developers and researchers can now take this data and revisualize it in different ways, or mash it up with information from other organizations to test and draw up new hypotheses about government behaviors online.
We believe that providing this level of detail highlights the need to modernize laws like the Electronic Communications Privacy Act, which regulates government access to user information and was written 25 years ago—long before the average person had ever heard of email. Yet at the end of the day, the information that we’re disclosing offers only a limited snapshot. We hope others join us in the effort to provide more transparency, so we’ll be better able to see the bigger picture of how regulatory environments affect the entire web.
Today we’re updating the Government Requests tool with numbers for requests that we received from January to June 2011. For the first time, we’re not only disclosing the number of requests for user data, but we’re showing the number of users or accounts that are specified in those requests too. We also recently released the raw data behind the requests. Interested developers and researchers can now take this data and revisualize it in different ways, or mash it up with information from other organizations to test and draw up new hypotheses about government behaviors online.
We believe that providing this level of detail highlights the need to modernize laws like the Electronic Communications Privacy Act, which regulates government access to user information and was written 25 years ago—long before the average person had ever heard of email. Yet at the end of the day, the information that we’re disclosing offers only a limited snapshot. We hope others join us in the effort to provide more transparency, so we’ll be better able to see the bigger picture of how regulatory environments affect the entire web.
Google Apps highlights – 10/22/2011
This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights" and subscribe to the series. - Ed.
In the spirit of helping people work better together, over the last few weeks we made big improvements to Google presentations, introduced a version of Google Docs optimized for Android tablets, and enabled more dynamic content in Google Sites. We also celebrated the fact that Silicon Valley has gone Google!
Google presentations reloaded
On Tuesday we launched a completely rebuilt version of our web-based presentations application, so you can build more beautiful presentations together with colleagues and classmates. Google presentations now lets you make great-looking slides with animated builds, advanced slide transitions and better support for drawings, tables and themes. Plus, we made it easier to create presentations with others, without the hassles of attachments. Your whole team can work together in the same version of a presentation at the same time, and you can see who’s doing what, chat with others, and see a full revision history at any moment in time.
Google Docs on Android tablets
We’ve made it faster and easier to work with Google Docs on Android tablets with a new version of the Android application that takes full advantage of larger screen real estate. The three-panel view lets you browse filters and collections, see your document list and view file thumbnails and details simultaneously. You can get the Google Docs Android app for free from the Android Market.
Charts in Google Sites
Charts are often created in spreadsheets, but sometimes you want charts to appear in other places, like your team or project sites. In Google Sites, now you can select “Chart” from the “Insert” menu, and navigate to the Google Spreadsheet where your chart or data is located. You can also choose to have your site’s chart update in real-time when someone updates the underlying spreadsheet.
New look for Google Docs and Sites
We started rolling out a new look in Google Docs a couple months ago, and now this new design is available throughout all our collaboration tools. In addition to a cleaner, simpler design, we’ve made it more clear when your files are being auto-saved and added new icons to help you see at-a-glance who your docs are shared with. You can also customize the overall “density” of screen information, a great feature if you want to fit more onto a smaller display.
Who’s gone Google?
Successful small businesses tend to stay laser-focused on improving their core businesses, without getting distracted by peripheral activities that don’t make them more competitive. For example, most small businesses don’t want to spend time or money developing in-house expertise to run email and other IT systems. Case in point: 97 percent of Business Insider’s “Silicon Valley Startups to Watch” use Google Apps.
More than 5,000 businesses and thousands of other organizations start using Google Apps every single day, and more of our customers have shared their stories recently so you can hear why. A warm welcome goes out to Philz Coffee, Mid-Atlantic Door Group, Bradford & Barthel, LLP and the City of Mesquite, Nevada.
I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the Google Apps Blog.
In the spirit of helping people work better together, over the last few weeks we made big improvements to Google presentations, introduced a version of Google Docs optimized for Android tablets, and enabled more dynamic content in Google Sites. We also celebrated the fact that Silicon Valley has gone Google!
Google presentations reloaded
On Tuesday we launched a completely rebuilt version of our web-based presentations application, so you can build more beautiful presentations together with colleagues and classmates. Google presentations now lets you make great-looking slides with animated builds, advanced slide transitions and better support for drawings, tables and themes. Plus, we made it easier to create presentations with others, without the hassles of attachments. Your whole team can work together in the same version of a presentation at the same time, and you can see who’s doing what, chat with others, and see a full revision history at any moment in time.
Google Docs on Android tablets
We’ve made it faster and easier to work with Google Docs on Android tablets with a new version of the Android application that takes full advantage of larger screen real estate. The three-panel view lets you browse filters and collections, see your document list and view file thumbnails and details simultaneously. You can get the Google Docs Android app for free from the Android Market.
Charts in Google Sites
Charts are often created in spreadsheets, but sometimes you want charts to appear in other places, like your team or project sites. In Google Sites, now you can select “Chart” from the “Insert” menu, and navigate to the Google Spreadsheet where your chart or data is located. You can also choose to have your site’s chart update in real-time when someone updates the underlying spreadsheet.
New look for Google Docs and Sites
We started rolling out a new look in Google Docs a couple months ago, and now this new design is available throughout all our collaboration tools. In addition to a cleaner, simpler design, we’ve made it more clear when your files are being auto-saved and added new icons to help you see at-a-glance who your docs are shared with. You can also customize the overall “density” of screen information, a great feature if you want to fit more onto a smaller display.
Who’s gone Google?
Successful small businesses tend to stay laser-focused on improving their core businesses, without getting distracted by peripheral activities that don’t make them more competitive. For example, most small businesses don’t want to spend time or money developing in-house expertise to run email and other IT systems. Case in point: 97 percent of Business Insider’s “Silicon Valley Startups to Watch” use Google Apps.
More than 5,000 businesses and thousands of other organizations start using Google Apps every single day, and more of our customers have shared their stories recently so you can hear why. A warm welcome goes out to Philz Coffee, Mid-Atlantic Door Group, Bradford & Barthel, LLP and the City of Mesquite, Nevada.
I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the Google Apps Blog.
Subscribe to:
Posts (Atom)